What surf pools should learn from the auto industry…
While 2015 seems a distant memory these days, I’m sure some of you still remember the Volkswagen emissions scandal. As a new industry, we believe…
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WhiteWater launches Endless Surf; the wave selected for the €250m development at La Vague Grand Paris
24 million people identify themselves as surfers. While it is now a mainstream consumer aspiration, few have regular access to ocean waves. Enter inland surfing, which…
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An Experience Economy
When the world emerges from this virus threat, will we still be talking about the ‘experience economy’ or will consumers be cautious of travel and…
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Meet the Wave Doctor
Just as a doctor would tailor a course of treatment for a patient, Endless Surf’s Wave Doctor allows you to design custom waves based on…
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The History of Surf Culture
We don’t often associate surf culture with long histories, as the sport is usually intertwined with images of young, carefree people bent on embracing the…
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The Future of Surf
Making surfing accessible to everyone It was only a matter of time before someone tried to bring surfing to the people instead of the people…
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