Surf is taking over. With hundreds of surf parks in planning globally, we are entering a global surf development boom as developers and investors are recognizing the major benefits that inland surf lagoons bring. The aspiration for surf is certainly at an all-time high and we know that that if you build it, they will come. But why should you?
ELEVATE AND ANCHOR REAL ESTATE
AN ANCHOR FOR ANY BUSINESS GOAL
From havens for action-sports to large-scale mixed-use developments, Endless Surf acts as an anchor for many venue types. In addition to an addictive surf experience, developments benefit from the naturalistic shape of Endless Surf as it brings the beauty of water into their destination which in turn, boosts real estate values. As the next generation of surf pool technology, our highest priority is helping developers create and execute their dream surf destination that is at its crux: a viable and sustainable surf business.
PURE-PLAY SURF PARK
As surfers, we’re all after perfect waves. With this type of surf park development, it is all about attracting surfers and giving them an experience where they will feel surfed out and want to come back for more. With aspirations of surfing at an all-time high and surfers crazed with the idea of world-class waves, this business model can work with the right technology that offers a variety of waves to ensure that sessions are never stale.
Including a wave pool within a mixed-use development is a no-brainer from our perspective. The benefits of repeat visitation and increased length of stay does wonders for the overall health of the development and the brick-and-mortar businesses within it. This type of development drives economic growth and can even revitalize urban areas, and we are seeing that surf pools are a major anchor to these plans.
The surf lifestyle is well sought-after, reaching far beyond the famous beach towns of Southern California. Crystal clear water, perfectly peeling waves, beachfront bars and restaurants, and ample space for businesses and additional amenities, the lifestyle hub is the perfect way to bring the Southern California lifestyle to your locale and/or “surf deserts” all around the world. With the right planning, this venue type can attract Friday night hangouts as well as Tuesday dawn patrols.
HOTEL & RESORT
Bring a world-class surf beach to your vacation destination no matter how far from the ocean it may be. Not only will you attract guests to fill your rooms and go for a surf, but you will also generate additional surf session revenue and create a atmosphere for relaxation with waterfront views and an authentic surf beach. With surf zones for all skills, any guest can enjoy a surf session and hangout afterwards for some food and drink on premise. A surf lagoon will surely transform a hotel / resort into the hottest hangout in town.
ATTRACTIONS & ENTERTAINMENT
There’s no doubting that surfing is a thrilling experience, and one that is incredibly sought-after due to its skills-based nature and influence in pop culture and on social media. With that said, wave pools act a differentiating attraction, giving current customers a reason to come back, and ushering in a new audience of surfers that can surf, and also enjoy a waterslide or two.
From California to Australia you’ll notice that surf and golf are linked, with many surfers living a “Surf in the AM and Golf in the PM” lifestyle. What better way to combine those two passions than with a wave pool? It takes up less space and uses less water than one hole of golf. Throw in residential units and resort amenities, and you’ll give customers no reason to leave.