{"id":1910,"date":"2021-07-01T06:42:59","date_gmt":"2021-07-01T06:42:59","guid":{"rendered":"https:\/\/endlesssurf.com\/2021\/07\/01\/metrics-that-matter-to-surf-parks-with-surf-park-management\/"},"modified":"2021-07-01T06:42:59","modified_gmt":"2021-07-01T06:42:59","slug":"metrics-that-matter-to-surf-parks-with-surf-park-management","status":"publish","type":"post","link":"https:\/\/endlesssurf.com\/br\/2021\/07\/01\/metrics-that-matter-to-surf-parks-with-surf-park-management\/","title":{"rendered":"Metrics that Matter to Surf Parks with Surf Park Management"},"content":{"rendered":"

From waves per hour to cost per wave and from guest dwell time to machinery down time, there is certainly no shortage of metrics to measure when operating a surf park. So, what are the key metrics to be measuring and how do specific metrics play into a surf park\u2019s overall success? Well, that\u2019s not an necessarily easy question to answer as there are so many factors at play depending on an operation\u2019s staffing, the venue location, guest demographics, local energy costs, and so much more\u2026<\/p>\n

To shed some light on this in-depth topic, we got together with operations expert Skip Taylor<\/strong> from Surf Park Management<\/a>, an incredible resource for developers and investment groups that offers consulting and operations management services for those looking to build surf venues. Skip comes with an extensive background in lifestyle marketing and resort programming and has built Surf Park Management off his experiences and drive to make this emerging surf park industry more efficient and financially sustainable. (Learn more about Surf Park Management here<\/a>)<\/p>\n

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In an extremely insightful conversation discussing the metrics that matter to surf parks, these are some key considerations for anyone who is serious about developing, operating, or investing in a surf park:<\/p>\n

Business Modeling Metrics<\/strong><\/h4>\n

The measurements start right off the bat when developing a surf park and talking to investors. It might seem like a no brainer, but it is important to be realistic about the financial limitations and burdens relating to rent, debt, financing, etc. Paying off these burdens is a priority and will ultimately be a limiting factor to a surf parks profit margins.<\/p>\n

Skip suggests avoiding overlooking these \u201cfirst step\u201d metrics and stressed the importance of being honest with yourself about creating the right ROI model that is realistic<\/strong> to your business case. Attacking this from the get-go will set a good trajectory to aim for, plus will attract the right investors to aid you in the long term.<\/p>\n

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On Site and Operations Metrics<\/strong><\/h4>\n

\u201cWho can come when, seeking what experience, and at what price?\u201d<\/em><\/p>\n

Skip emphasizes the importance of asking yourself this question, as it is a fantastic place to start when entering the operations phase of managing a surf park. When fully considered, the question provides a holistic view of the surf park and its offerings to allow developers to fill in the gaps as needed, based upon the push and pull of other factors.<\/p>\n

He states that \u201cThe goal, for the sustainability of a surf park, is to create as much diversified revenue as possible.\u201d<\/p>\n

Achieving this not only requires building these diverse streams into you planning, but also calls for measuring certain metrics and adapting as you operate. \u00a0Let\u2019s break the question down into three parts and add in some example metrics to be monitoring:<\/p>\n

Who can come when?<\/em><\/h6>\n