Surfline and Endless Surf Partner to Advance the Wave Pool Movement

New strategic partnership will combine Surfline’s industry-leading camera and relive technology with Endless Surf’s world-class waves.

HUNTINGTON BEACH, Calif., June 18, 2024 – Surfline and Endless Surf today announced a new strategic partnership, which will deliver transformational benefits for surfer progression and unlock significant revenue opportunities for wave parks across the world.

Surfline, as the leading arbiter of good waves globally, has identified Endless Surf as a future standard bearer in wave technology and is designating participating surf parks powered by Endless Surf as Surfline ‘Premier Parks’. Premier Parks will have access to Surfline’s industry-leading camera infrastructure which will enable them to provide live streaming and relive video experiences to their customers. Premier Parks will benefit not only from Surfline’s technology, but also Surfline’s reach, powerful marketing platform and global audience of millions of surfers, allowing Premier Parks to drive bookings and find new customers.

This partnership pairs together Surfline’s industry-leading camera and relive technology with Endless Surf’s next-generation surf park technology.

Surfline is also on the eve of launching their AI-based camera technology, which will further establish them as the place where every surfer’s life lives. This experience will launch at key spots in ocean environments in the summer of 2024 and select wave pools shortly after. Endless Surf parks around the world will be able to leverage this same technology to offer their customers video clips during and after visits to participating parks.

“We are thrilled to partner with Endless Surf,” said Ross Garrett, CEO of Surfline.

By pairing together our camera technology with Endless Surf’s next-generation wave technology, we will create incredible new experiences and accelerate innovation for pool and ocean surfers.”

Paul Chutter, President of Endless Surf, notes how natural of a fit this new partnership is, saying:

This partnership is strategically significant for both of us. The Premier Parks offering enhances the Endless Surf experience for both our customers building surf venues and the end-user that will be surfing, and now reliving, our world-class waves on command. We’re proud to partner with a likeminded company like Surfline to continue shaping the future of surfing beyond the ocean.”

Both companies are excited to join forces to build on their histories of technological innovation and delivering authentic value to surfers. This new alliance will further boost the surf park business model, as it unlocks significant revenue opportunities for participating venues around the world. Stay tuned for more information on this new partnership as Surfline launches its AI-based technology this summer, and as over a dozen Endless Surf projects in development progress globally.

About Surfline

Surfline\Wavetrak, Inc. provides live and forecasted ocean wave, wind, and weather information, editorial content, and other services to consumers, businesses, and government agencies worldwide. Headquartered in Huntington Beach, California with outposts around the world, Surfline\Wavetrak Inc. empowers its customers to pursue peak surfing, marine, and fishing experiences through premium subscription services on both web and mobile platforms. In addition to paid subscriptions, the company also offers a wide range of marketing and advertising services designed to reach and connect with users of Surfline, Buoyweather, and FishTrack.

About Endless Surf

Endless Surf brings the next generation of powerful, efficient, and customizable waves to the world of inland surfing through their robust pneumatic hardware and innovative software suite. Backed by four decades of expertise from leading aquatic engineering company, WhiteWater, Endless Surf offers iconic and authentic surf experiences that attract visitors of all ages and abilities to surf parks, while bringing with it the comfort of a proven track record of executing world-class projects.

WhiteWater built its first surf pool in 1989 that still operates to this day. Endless Surf carries this heritage and, with expert wave designers, has enhanced its proven pneumatic technology to create its next-generation technology, designed for operational ease, flexibility, high capacity, and safety.






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